…Aus der Wissenschaft > Innovation Hurdle Race
Innovation Hurdle Race
Insights in Promoting the Innovation Capability of a Leading
German Software…
…Kiel
DATEV eG, Innovationsmanagement
& Innovation
Lab
Problem outline and research question
The importance of being innovative is indisputable
to remain…
…constantly evolving customer demand (Madrid-
Guijarro, Gracia, van Auken, 2009; Mohnen & Rosa,
2002). Innovation drives organizational growth laying
the basis…
…for corporates’ future success and longterm
survival (Lin & Chen, 2007). Empirical analyses
show that investments in innovation are positively…
…long run (Roberts, 1999).
Especially for software providers like DATEV,
technological capabilities, and digitalization demand
innovation activities to…
…maintain their competitive
advantage (Das et al., 2018; Madrid-Guijarro
et al., 2009).
Anyhow, while driving these innovation activities
companies usually…
…encounter factors that obstruct,
postpone, or ultimately hinder innovation activities.
These are so-called “innovation barriers”. The probability
of failing…
…with an innovative idea is high (Sandberg
& Aarikka-Stenroos, 2014) as innovation failure
rates indicate, ranging from 50 to 90 % – with a tendency…
…financial costs associated with the
high rate of failure and conclude that engaging in
innovation is costly. Thus, identifying the cause of
innovation…
…barriers and learning from them is crucial
for companies’ success and viability (Hueske &
Guenther, 2015).
Research on innovation barriers is highly…
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